Mobile World Congress in Barcelona - Initial Thoughts

I am at the MWC in Barcelona for the next couple of days with FAST. It’s my first time attending and I am looking forward to getting into the deep end of Mobile.

We are presenting Active Mobile, which at the heart is where we start to mashup ads (AdMomentum) and recs (Recommendations) to bring to bear a compelling suite.

Still, have to admit I am excited by some of the - so far, the cloth bag for a Chinese company and red puffers are on the list.

Also, we now have invites to the Microsoft party tomorrow night at Hotel Arts.