Microsoft Buys Rapt – cool ad technology

rapt_logo1.gif

Last Friday Microsoft announced that it is buying ad technology firm Rapt – here’s the official PR on the deal. This looks like a very strategic and smart buy that will bolster Microsoft’s APS offering in the optimization and sales tool area. Rapt looks like a great tool to help with online display for big publishers… Rapt has an impressive rooster of top teir customers including: MSN, Yahoo, Fox Interactive, NCB, CNET and Dow Jones. This post on Yankee Group helps explain why they are buying Rapt and here is the TC post.

This entry was posted on Wednesday, March 19th, 2008 at 11:14 am and is filed under M&A, Microsoft, deals, display. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Microsoft Buys Rapt – cool ad technology”

  1. Post You Should Read on AdViking « A Fuller View Says:
    19 March, 2008 at 2:46 pm | Reply

    [...] Microsoft moves – buying Rapt [...]

Leave a Reply