Microsoft Buys Rapt - cool ad technology
March 19, 2008
Last Friday Microsoft announced that it is buying ad technology firm Rapt - here’s the official PR on the deal. This looks like a very strategic and smart buy that will bolster Microsoft’s APS offering in the optimization and sales tool area. Rapt looks like a great tool to help with online display for big publishers… Rapt has an impressive rooster of top teir customers including: MSN, Yahoo, Fox Interactive, NCB, CNET and Dow Jones. This post on Yankee Group helps explain why they are buying Rapt and here is the TC post.
Entry Filed under: M&A, Microsoft, adserving, advertising, deals, display. .
1 Comment Add your own
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed
1.
Post You Should Read on A&hellip | March 19, 2008 at 2:46 pm
[...] Microsoft moves - buying Rapt [...]