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	<title>Comments on: A Serious Threat? Google&#8217;s Second Search Box</title>
	<atom:link href="http://adviking.wordpress.com/2008/03/28/a-serious-threat-googles-second-search-box/feed/" rel="self" type="application/rss+xml" />
	<link>http://adviking.wordpress.com/2008/03/28/a-serious-threat-googles-second-search-box/</link>
	<description>From the Coal Face of Digital Advertising</description>
	<pubDate>Wed, 23 Jul 2008 09:20:59 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
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		<title>By: Are Google in the Mafia Protection Racket &#171; AdViking</title>
		<link>http://adviking.wordpress.com/2008/03/28/a-serious-threat-googles-second-search-box/#comment-142</link>
		<dc:creator>Are Google in the Mafia Protection Racket &#171; AdViking</dc:creator>
		<pubDate>Wed, 16 Jul 2008 20:42:20 +0000</pubDate>
		<guid isPermaLink="false">http://adviking.wordpress.com/2008/03/28/a-serious-threat-googles-second-search-box/#comment-142</guid>
		<description>[...] fear is probably why the 2nd Search Box hasn&#8217;t got much airplay and when you think about it, this is nothing more than a protection [...]</description>
		<content:encoded><![CDATA[<p>[...] fear is probably why the 2nd Search Box hasn&#8217;t got much airplay and when you think about it, this is nothing more than a protection [...]</p>
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		<title>By: Google&#8217;s 2nd Site Search Box - some initial views &#171; A Fuller View</title>
		<link>http://adviking.wordpress.com/2008/03/28/a-serious-threat-googles-second-search-box/#comment-65</link>
		<dc:creator>Google&#8217;s 2nd Site Search Box - some initial views &#171; A Fuller View</dc:creator>
		<pubDate>Fri, 11 Apr 2008 08:51:18 +0000</pubDate>
		<guid isPermaLink="false">http://adviking.wordpress.com/2008/03/28/a-serious-threat-googles-second-search-box/#comment-65</guid>
		<description>[...] the official Google blog post on this new feature. Search Insider has some good points and so does AdViking that are worth reviewing as [...]</description>
		<content:encoded><![CDATA[<p>[...] the official Google blog post on this new feature. Search Insider has some good points and so does AdViking that are worth reviewing as [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Johnny</title>
		<link>http://adviking.wordpress.com/2008/03/28/a-serious-threat-googles-second-search-box/#comment-52</link>
		<dc:creator>Johnny</dc:creator>
		<pubDate>Wed, 02 Apr 2008 00:04:20 +0000</pubDate>
		<guid isPermaLink="false">http://adviking.wordpress.com/2008/03/28/a-serious-threat-googles-second-search-box/#comment-52</guid>
		<description>The follow up query is often where the money is. E.g.

Best Buy &#62; then &#62; Canon Powershot

Google can serve higher yield ads on the second query than the first. 

If I were an online retailer that just got a second search box I'd be pretty unhappy.</description>
		<content:encoded><![CDATA[<p>The follow up query is often where the money is. E.g.</p>
<p>Best Buy &gt; then &gt; Canon Powershot</p>
<p>Google can serve higher yield ads on the second query than the first. </p>
<p>If I were an online retailer that just got a second search box I&#8217;d be pretty unhappy.</p>
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