Microhoo or is it YahAOL?

It’s heating up to end game as there’s plenty of moves on the potential purchase of Yahoo! by Microsoft.

To AdViking the way Yahoo is going about it is a reminder of Wargames and at this point Jerry Yang is making sure that no-one will win, especially his shareholders which they can’t be happy about.

The big three moves are:

1. WSJ reports that Time Warner and Yahoo are close to making a deal for AOL (minus the access business) to join Yahoo
2. Yahoo have announced they are going to run a two week trial to run AdSense ads
3. New York Times reports that News Corp. may have flopped over to joining the Microsoft bid

AdViking thinks the last one as being the most interesting. If you have a combined Yahoo, News Corp and Microsoft then you have a truly viable alternative to Google in the digital ad space and this then creates opportunities through out the digital advertising ecosystem. e.g.: for technologies like OpenX; indy ad networks like adconion; or indy publisher networks like Federated Media.