http://adviking.wordpress.com/2008/05/07/google-trademark-game-advantage-still-with-brands/ From the Coal Face of Digital Advertising Wed, 23 Jul 2008 09:19:46 +0000 http://wordpress.org/?v=MU http://adviking.wordpress.com/2008/05/07/google-trademark-game-advantage-still-with-brands/#comment-78 simonbaptist Fri, 16 May 2008 17:25:29 +0000 http://adviking.wordpress.com/?p=57#comment-78 Hitwise has some interesting analysis of the impact of <a title="Hitwise Analysis on Google Traffic Driving" href="http://weblogs.hitwise.com/robin-goad/2008/04/google_delivers_over_third_uk_internet_traffic_trademark_changes_big_impact.html" rel="nofollow">Google on driving traffic</a> in the UK (today approx. 35%) and how they expect the trademark changes to have a negative effect on trademarked brands. This was pre-5th May and they don't have an update yet.They also hosted a <a title="Hitwise Webinar" href="https://hitwise.webex.com/ec0600l/eventcenter/recording/recordAction.do;jsessionid=LVBWFL6Sp2tphpJnw3vJFhqhxqtv8GSnxpVzmdn0pGQBtVqNnQX4!-1050081336?theAction=poprecord&actname=%2Feventcenter%2Fframe%2Fg.do&apiname=lsr.php&actappname=ec0600l&entappname=url0106l&needFilter=false&&isurlact=true&rID=26924967&entactname=%2FnbrRecordingURL.do&rKey=5E0AEA000FDD089D&recordID=26924967&siteurl=hitwise&rnd=3960208078&SP=EC&AT=pb&format=short" rel="nofollow">webinar</a> about their view on the Trademark changes. Hitwise has some interesting analysis of the impact of Google on driving traffic in the UK (today approx. 35%) and how they expect the trademark changes to have a negative effect on trademarked brands. This was pre-5th May and they don’t have an update yet.They also hosted a webinar about their view on the Trademark changes.

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