Comments on: blinkx Make a Run at Miva http://adviking.wordpress.com/2008/08/08/blinkx-make-a-run-at-miva/ From the Coal Face of Digital Advertising Thu, 12 Nov 2009 12:18:50 +0000 http://wordpress.com/ hourly 1 By: LookSmart is Looking Smart « A Fuller View http://adviking.wordpress.com/2008/08/08/blinkx-make-a-run-at-miva/#comment-160 LookSmart is Looking Smart « A Fuller View Mon, 11 Aug 2008 12:25:10 +0000 http://adviking.wordpress.com/?p=236#comment-160 [...] might say a bit of a ‘comeback’ in general. On the back of the news about a possible Miva dealthis is significant and gives LookSmart additional momentum in the PPC network business. As the big [...] [...] might say a bit of a ‘comeback’ in general. On the back of the news about a possible Miva dealthis is significant and gives LookSmart additional momentum in the PPC network business. As the big [...]

]]> By: dylanfuller http://adviking.wordpress.com/2008/08/08/blinkx-make-a-run-at-miva/#comment-159 dylanfuller Mon, 11 Aug 2008 10:56:10 +0000 http://adviking.wordpress.com/?p=236#comment-159 I was thinking about this deal over the weekend, which I know is a bit sad. Anyway, I was trying to figure out why Blinkx would buy Miva? I am guessing they get a number of things: advertising people, a revenue stream, traffic to push Blinkx services down, tool bar & domain business which looks like the best piece of Miva and a host of advertising relationships. This last one is something a lot of online players miss, that it takes physical time to develop advertiser relationships and to build any ad network of size, this is probably the hardest part of the ad network business espacially one that covers the long tail and as well as the fat head. This also one Google's strongest weapons. More on this meme another day. I was thinking about this deal over the weekend, which I know is a bit sad. Anyway, I was trying to figure out why Blinkx would buy Miva? I am guessing they get a number of things: advertising people, a revenue stream, traffic to push Blinkx services down, tool bar & domain business which looks like the best piece of Miva and a host of advertising relationships. This last one is something a lot of online players miss, that it takes physical time to develop advertiser relationships and to build any ad network of size, this is probably the hardest part of the ad network business espacially one that covers the long tail and as well as the fat head. This also one Google’s strongest weapons. More on this meme another day.

]]> By: simonbaptist http://adviking.wordpress.com/2008/08/08/blinkx-make-a-run-at-miva/#comment-158 simonbaptist Mon, 11 Aug 2008 10:23:59 +0000 http://adviking.wordpress.com/?p=236#comment-158 @dylanfuller thanks for responses. Probably is what I think on overpaying for Quigo and Adify. As for the why. I've added some thoughs above and see the quote from Piper Jaffrey...I would say the answer is yes to extending revenue stream. @dylanfuller

thanks for responses.

Probably is what I think on overpaying for Quigo and Adify.

As for the why. I’ve added some thoughs above and see the quote from Piper Jaffrey…I would say the answer is yes to extending revenue stream.

]]> By: dylanfuller http://adviking.wordpress.com/2008/08/08/blinkx-make-a-run-at-miva/#comment-155 dylanfuller Fri, 08 Aug 2008 16:35:05 +0000 http://adviking.wordpress.com/?p=236#comment-155 Couple of comments... So, does this mean AOL overpaid for Quigo and that Adify made out like bandits on that deal? Or does it mean that Miva is so sick and the management so poor that they are now worth less than $50 Million? Then the other big questions is what is blinkx planning? I ahve to think this a way from blinkx to buy in some sort of revenue stream... Couple of comments… So, does this mean AOL overpaid for Quigo and that Adify made out like bandits on that deal? Or does it mean that Miva is so sick and the management so poor that they are now worth less than $50 Million? Then the other big questions is what is blinkx planning? I ahve to think this a way from blinkx to buy in some sort of revenue stream…

]]> By: Minor League Deal - blinkx looks to buy miva « A Fuller View http://adviking.wordpress.com/2008/08/08/blinkx-make-a-run-at-miva/#comment-154 Minor League Deal - blinkx looks to buy miva « A Fuller View Fri, 08 Aug 2008 16:32:36 +0000 http://adviking.wordpress.com/?p=236#comment-154 [...] August 2008 · No Comments Reported over on sister blog AdViking today - blinkx has made an offer to buy Miva. The offer is $1.20 per share which is a hefty premium on stock. In what is probably related news [...] [...] August 2008 · No Comments Reported over on sister blog AdViking today – blinkx has made an offer to buy Miva. The offer is $1.20 per share which is a hefty premium on stock. In what is probably related news [...]

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