Zzzz is for...
Following on from my learned friends post regarding the stunning quality of insight achieved by the latest Marketing Sherpa email research, here’s another one for you…
A business called Zeta Interactive have done their detailed analysis of the web using a special tool that is probably really expensive and very, very, difficult to understand without a PHD and have proved that in the States, the number one concern during financial crisis is mortgage payments – read more here.
Outstanding. The most expensive outgoing is the primary concern of households during tough financial times… watch this space for other exclusive insights into the web-world.
However, this great bit of publicity got onto ‘AOL Money’, great to see that AOL have cut back on Human Editorial Controls in this age of financial duress…
