About

AdViking is about the digital advertising industry, though may bleed into other slices of life as well.

At this point, the contributors are Simon Baptist, Dylan Fuller, John Braithwaite and Mike Weston.

Simon works for FAST – a subsidiary of Microsoft. Specifically, he’s been Product Manager for their search and contextual advertising platform called AdMomentum. Check out his LinkedIn profile or follow him on Twitter.

Dylan works for Microsoft as Head of Product, EMEA for the Advertiser and Publisher Solutions. Dylan is also the writer of A Fuller View.

John Braithwaite owns Ergo Digital, and is also a Director of Digital Acumen (who operate CarQuake). An online entrepreneur, he specialises in online marketing strategy and implementation.

Mike (MickyJ) is MD for Silverpop in EMEA, and is far too obsessed with ‘what happens next’ – especially when it comes to Engagement Marketing (ie conversion, cross-sell, upsell and customer retention). He also writes Sandlines and a Sandlines blog for Brand Republic.

This means, we spend a lot of time thinking and talking about digital advertising, including PPC, paid search, search marketing, display advertising, local search, email, mobile, etc, etc. and so this blog is to be an outlet for these thoughts.

One Response to About

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: