About

AdViking is about the digital advertising industry, though may bleed into other slices of life as well.

At this point, the contributors are Simon Baptist, Dylan Fuller, John Braithwaite and Mike Weston.

Simon works for FAST - a subsidiary of Microsoft. Specifically, he’s been Product Manager for their search and contextual advertising platform called AdMomentum. Check out his LinkedIn profile for more.

Dylan works for Microsoft as Head of Product, EMEA for the Advertiser and Publisher Solutions. Dylan is also the writer of A Fuller View.

John Braithwaite owns Ergo Digital, and is also a Director of Digital Acumen (who operate CarQuake). An online entrepreneur, he specialises in online marketing strategy and implementation.

Mike is MD for Silverpop in EMEA, and is far too obsessed with ‘what happens next’ - especially when it comes to Engagement Marketing (ie conversion, cross-sell, upsell and customer retention). He also writes Sandlines.

This means, we spend a lot of time thinking and talking about digital advertising, including PPC, paid search, search marketing, display advertising, local search, mobile, etc, etc. and so this blog is to be an outlet for these thoughts.