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	<title>AdViking</title>
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	<description>From the Coal Face of Digital Advertising</description>
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		<title>Why Yahoo! Has &#8220;Search Marketing Madness&#8221;?</title>
		<link>http://adviking.wordpress.com/2009/01/23/yahoo-search-marketing-madness/</link>
		<comments>http://adviking.wordpress.com/2009/01/23/yahoo-search-marketing-madness/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:18:46 +0000</pubDate>
		<dc:creator>John B</dc:creator>
				<category><![CDATA[click-rates]]></category>
		<category><![CDATA[Cost Models]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advertising Manipulation]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[Search Marketing Madness]]></category>
		<category><![CDATA[Yahoo Madness]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=469</guid>
		<description><![CDATA[I know I&#8217;m not the only one, as I have seen many posts like this: Yahoo! can now change&#8230; &#8220;Are Yahoo! now so hard up that they have to add keywords to the accounts of their advertisers.&#8221; Or this: Yahoo! gives itself permission&#8230; &#8220;This is kind of like a fast food restaurant going into your [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&#038;blog=2808699&#038;post=469&#038;subd=adviking&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">johnergo</media:title>
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			<media:title type="html">Is there a Comedian in the house?</media:title>
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			<media:title type="html">Silly Save Message</media:title>
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		<item>
		<title>Comment Ranking Is Outta Whack</title>
		<link>http://adviking.wordpress.com/2008/12/22/comment-ranking-is-outta-whack/</link>
		<comments>http://adviking.wordpress.com/2008/12/22/comment-ranking-is-outta-whack/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 02:01:40 +0000</pubDate>
		<dc:creator>simonbaptist</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/2008/12/22/comment-ranking-is-outta-whack/</guid>
		<description><![CDATA[Yes, the time stamp is correct.&#160; I am in GMT and not some other Time Zone.&#160; While working to finish a deck on Twitter, Social Media and Real Time Search… I went looking for the recent John Battelle post on this and found a comment I made on Google and Live Search was in the [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&#038;blog=2808699&#038;post=468&#038;subd=adviking&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">simonbaptist</media:title>
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			<media:title type="html">Live Search</media:title>
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			<media:title type="html"> Google Search</media:title>
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		<item>
		<title>No More Paper &#8211; at least in the name</title>
		<link>http://adviking.wordpress.com/2008/12/19/no-more-paper-at-least-in-the-name/</link>
		<comments>http://adviking.wordpress.com/2008/12/19/no-more-paper-at-least-in-the-name/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 17:18:02 +0000</pubDate>
		<dc:creator>dylanfuller</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=462</guid>
		<description><![CDATA[Maybe I am missing something, but shouldn&#8217;t they have already done this? The American Society of Newspaper Editors is consider removing the world &#8216;paper&#8217; from the organizations name. Changing it to American Society of News Editors. I agree this with BuzzMachine and say we are in the post-paper era. The name newspaper or magazine or [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&#038;blog=2808699&#038;post=462&#038;subd=adviking&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dylanfuller</media:title>
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		<title>Online Ad Spend Still Projected to Grow in the UK</title>
		<link>http://adviking.wordpress.com/2008/12/19/online-ad-spend-still-projected-to-grow-in-the-uk/</link>
		<comments>http://adviking.wordpress.com/2008/12/19/online-ad-spend-still-projected-to-grow-in-the-uk/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 17:02:06 +0000</pubDate>
		<dc:creator>dylanfuller</dc:creator>
				<category><![CDATA[direct response]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[search ads]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[ad spend]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[web video]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=457</guid>
		<description><![CDATA[The predicted growth on online ad spend &#8211; reported by NMA and the Telegraph- in the UK is a glimmer of positive news in the light of all the other economic and credit turmoil. Even with 2009 shaping up to be a very tough year and growth predictions now lower, overall online should still be up [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&#038;blog=2808699&#038;post=457&#038;subd=adviking&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adviking.wordpress.com/2008/12/19/online-ad-spend-still-projected-to-grow-in-the-uk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dylanfuller</media:title>
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			<media:title type="html">money</media:title>
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		<item>
		<title>The Kids Are Going to be All Right</title>
		<link>http://adviking.wordpress.com/2008/12/19/the-kids-are-going-to-be-all-right/</link>
		<comments>http://adviking.wordpress.com/2008/12/19/the-kids-are-going-to-be-all-right/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 01:06:42 +0000</pubDate>
		<dc:creator>simonbaptist</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[club penguin]]></category>
		<category><![CDATA[Virtual Worlds]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/2008/12/19/the-kids-are-going-to-be-all-right/</guid>
		<description><![CDATA[I’ve had a long time post brewing about the youth of today and how they are global and social from Day 0 from the use of virtual worlds like Disney’s Club Penguin.  The thinking is still far from over but the post ends with my concerns for the widening of the digital divide. Then, you [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&#038;blog=2808699&#038;post=453&#038;subd=adviking&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">simonbaptist</media:title>
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		<title>Microsoft Confirm Qi Lu as Kevin Johnson Replacement</title>
		<link>http://adviking.wordpress.com/2008/12/04/microsoft-confirm-qi-lu-as-kevin-johnson-replacement/</link>
		<comments>http://adviking.wordpress.com/2008/12/04/microsoft-confirm-qi-lu-as-kevin-johnson-replacement/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 22:36:47 +0000</pubDate>
		<dc:creator>simonbaptist</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/2008/12/04/microsoft-confirm-qi-lu-as-kevin-johnson-replacement/</guid>
		<description><![CDATA[As predicted by Kara Swisher in AllThingsDigital this morning, yt’s just been announced that Microsoft has replaced Kevin Johnson with Qi Lu and that Brian McAndrews is leaving.  It’s also been announced there is shuffling underneath, which on the surface the most interesting looks to be the Global Advertising Sales and Services organization moving into [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&#038;blog=2808699&#038;post=439&#038;subd=adviking&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adviking.wordpress.com/2008/12/04/microsoft-confirm-qi-lu-as-kevin-johnson-replacement/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">simonbaptist</media:title>
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			<media:title type="html">Dr. Qi Lu will join Microsoft as president of the Online Services Group effective Jan. 5, 2009.</media:title>
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		<item>
		<title>Online v. Offline P.R. Case Study&#8230;</title>
		<link>http://adviking.wordpress.com/2008/12/02/online-v-offline-pr-case-study/</link>
		<comments>http://adviking.wordpress.com/2008/12/02/online-v-offline-pr-case-study/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 17:58:22 +0000</pubDate>
		<dc:creator>John B</dc:creator>
				<category><![CDATA[display]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[CarQuake]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Sunday Times]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=430</guid>
		<description><![CDATA[It&#8217;s great when you have an opportunity to test the impact of PR&#8230; without even trying to. We work with a new car deals website called CarQuake and, unexpectedly, on Sunday, it was referenced in an article in the Sunday Times Newspaper &#8211; and at the same time, it was also posted online on timesonline.co.uk [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&#038;blog=2808699&#038;post=430&#038;subd=adviking&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adviking.wordpress.com/2008/12/02/online-v-offline-pr-case-study/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">johnergo</media:title>
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			<media:title type="html">CarQuake in the Press</media:title>
		</media:content>

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			<media:title type="html">CarQuake Online</media:title>
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