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	<title>AdViking</title>
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	<link>http://adviking.wordpress.com</link>
	<description>From the coal face of online advertising</description>
	<pubDate>Wed, 21 May 2008 11:05:08 +0000</pubDate>
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		<title>Microsoft Launches New Advertising Brand</title>
		<link>http://adviking.wordpress.com/2008/05/20/microsoft-launches-new-advertising-brand/</link>
		<comments>http://adviking.wordpress.com/2008/05/20/microsoft-launches-new-advertising-brand/#comments</comments>
		<pubDate>Tue, 20 May 2008 16:50:32 +0000</pubDate>
		<dc:creator>dylanfuller</dc:creator>
		
		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=65</guid>
		<description><![CDATA[
Microsoft has launched a new brand today - Microsoft Advertising - this combines MDAS (MS Digital Advertising Services), APS (Advertiser &#38; Publishers Solutions – which included most of the aQuantive assets) and adCenter (the MS competitor to AdWords) under one global brand. The new logo and branding is pretty cool (well at least it is better than [...]]]></description>
		<wfw:commentRss>http://adviking.wordpress.com/2008/05/20/microsoft-launches-new-advertising-brand/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/dylanfuller-128.jpg" medium="image">
			<media:title type="html">dylanfuller</media:title>
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		<media:content url="http://adviking.files.wordpress.com/2008/05/msalogo_108x88.jpg?w=108" medium="image" />
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		<title>Vertical Zoom - Early (morning) Thoughts from ICMA</title>
		<link>http://adviking.wordpress.com/2008/05/16/vertical-zoom-early-morning-thoughts-from-icma/</link>
		<comments>http://adviking.wordpress.com/2008/05/16/vertical-zoom-early-morning-thoughts-from-icma/#comments</comments>
		<pubDate>Fri, 16 May 2008 04:30:59 +0000</pubDate>
		<dc:creator>simonbaptist</dc:creator>
		
		<category><![CDATA[old media]]></category>

		<category><![CDATA[publishers]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[classifieds]]></category>

		<category><![CDATA[vertical]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=64</guid>
		<description><![CDATA[Some of AdViking&#8217;s first thoughts from the ICMA General Meeting in Brussels.
The Publishers as a whole get that Print is in decline, Online is growing and they need to ramp up their online strategies.&#160; Though, AdViking is sure they would love to have the growth in Print that India enjoys!
Only a few, seem to understand [...]]]></description>
		<wfw:commentRss>http://adviking.wordpress.com/2008/05/16/vertical-zoom-early-morning-thoughts-from-icma/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/simonbaptist-128.jpg" medium="image">
			<media:title type="html">simonbaptist</media:title>
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		<title>Vertical Zoom - Traditional Publishers Announce B2B Ad Network</title>
		<link>http://adviking.wordpress.com/2008/05/13/vertical-zoom-traditional-publishers-announce-b2b-ad-network/</link>
		<comments>http://adviking.wordpress.com/2008/05/13/vertical-zoom-traditional-publishers-announce-b2b-ad-network/#comments</comments>
		<pubDate>Tue, 13 May 2008 14:14:27 +0000</pubDate>
		<dc:creator>simonbaptist</dc:creator>
		
		<category><![CDATA[ad networks]]></category>

		<category><![CDATA[display]]></category>

		<category><![CDATA[old media]]></category>

		<category><![CDATA[publishers]]></category>

		<category><![CDATA[b2b]]></category>

		<category><![CDATA[Newspapers]]></category>

		<category><![CDATA[vertical]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/2008/05/13/vertical-zoom-traditional-publishers-announce-b2b-ad-network/</guid>
		<description><![CDATA[
AdViking is having a month of zooming down on various verticals* and naturally a side effect has been the tracking of relevant items.  Which is why AdViking just came across the news that another ad network has been launched.
BBN (Business-to-Business Network) is going to be run by WPP&#8217;s 24/7 Real Media on behalf of [...]]]></description>
		<wfw:commentRss>http://adviking.wordpress.com/2008/05/13/vertical-zoom-traditional-publishers-announce-b2b-ad-network/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/simonbaptist-128.jpg" medium="image">
			<media:title type="html">simonbaptist</media:title>
		</media:content>

		<media:content url="http://adviking.files.wordpress.com/2008/05/on-white-02-thumb.jpg" medium="image">
			<media:title type="html">Zoom on Verticals</media:title>
		</media:content>
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		<item>
		<title>Google Trademark Game&#8230; Advantage Brands!</title>
		<link>http://adviking.wordpress.com/2008/05/07/google-trademark-game-advantage-still-with-brands/</link>
		<comments>http://adviking.wordpress.com/2008/05/07/google-trademark-game-advantage-still-with-brands/#comments</comments>
		<pubDate>Wed, 07 May 2008 17:42:36 +0000</pubDate>
		<dc:creator>johnergo</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Adwords]]></category>

		<category><![CDATA[brands]]></category>

		<category><![CDATA[minimum bid]]></category>

		<category><![CDATA[pay per click]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[quality score]]></category>

		<category><![CDATA[top position]]></category>

		<category><![CDATA[Trademark]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=57</guid>
		<description><![CDATA[
As posted early last month Google finally opened it&#8217;s barriers and let advertisers &#8216;back in&#8217; to bid against brand names. Whether it really was to do with the &#8216;Mr Spicy&#8216; ruling in the States or, as we suggested at the time, more to do with the bottom line, advertisers have flooded back to take advantage [...]]]></description>
		<wfw:commentRss>http://adviking.wordpress.com/2008/05/07/google-trademark-game-advantage-still-with-brands/feed/</wfw:commentRss>
	
		<media:content url="http://adviking.files.wordpress.com/2008/05/football-chart-advantage.jpg?w=258" medium="image">
			<media:title type="html">Advantage Brands</media:title>
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	</item>
		<item>
		<title>Adify Bought for $300 million</title>
		<link>http://adviking.wordpress.com/2008/04/30/adify-bought-for-300-million/</link>
		<comments>http://adviking.wordpress.com/2008/04/30/adify-bought-for-300-million/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 10:38:56 +0000</pubDate>
		<dc:creator>simonbaptist</dc:creator>
		
		<category><![CDATA[M&amp;A]]></category>

		<category><![CDATA[Newspapers]]></category>

		<category><![CDATA[ad networks]]></category>

		<category><![CDATA[old media]]></category>

		<category><![CDATA[publishers]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/2008/04/30/adify-bought-for-300-million/</guid>
		<description><![CDATA[
Cox Enterprises, a family run media company with reported $15 billion of revenue, has announced that they are going to purchase Adify, a niche ad network enabler, for $300 million.
Russ Fradin, Adify CEO, has posted some insights into the deal, the main take-away is that Russ and the rest of the management team are sticking [...]]]></description>
		<wfw:commentRss>http://adviking.wordpress.com/2008/04/30/adify-bought-for-300-million/feed/</wfw:commentRss>
	
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			<media:title type="html">simonbaptist</media:title>
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			<media:title type="html">AdiFY logo</media:title>
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