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	<title>AdViking &#187; ad exchange</title>
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		<title>Platform-A Jumps on the Ad Exchange Train</title>
		<link>http://adviking.wordpress.com/2008/09/23/platform-a-jumps-on-the-ad-exchange-train/</link>
		<comments>http://adviking.wordpress.com/2008/09/23/platform-a-jumps-on-the-ad-exchange-train/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 16:45:30 +0000</pubDate>
		<dc:creator>dylanfuller</dc:creator>
				<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[ad exchange]]></category>

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Thanks to paidContent we have been alerted here on AdViking mountain that  AOL is jumping into the ad exchange space with a major offensive. As I read this, I think it creates more opportunity all over paid search that for now is being ingnored for now (or given over to Google without mush of a real a fight) while everyone (MSFT, YHOO and AOL) are betting the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&blog=2808699&post=333&subd=adviking&ref=&feed=1" />]]></description>
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		<title>Yahoo! Expands RightMedia Offering</title>
		<link>http://adviking.wordpress.com/2008/08/05/yahoo-expands-rightmedia-offering/</link>
		<comments>http://adviking.wordpress.com/2008/08/05/yahoo-expands-rightmedia-offering/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 18:22:18 +0000</pubDate>
		<dc:creator>dylanfuller</dc:creator>
				<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[ad exchange]]></category>

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		<description><![CDATA[This is a smart and timely new offering from Yahoo! &#8211; introducing contextual display targeting on the RightMedia exchange.
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