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	<title>AdViking &#187; ads</title>
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	<description>From the Coal Face of Digital Advertising</description>
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		<title>Beer Money Missing from Digital</title>
		<link>http://adviking.wordpress.com/2008/07/16/beer-money-missing-from-digital/</link>
		<comments>http://adviking.wordpress.com/2008/07/16/beer-money-missing-from-digital/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 16:48:43 +0000</pubDate>
		<dc:creator>simonbaptist</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>

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Across the board, digital ad spend is growing at the cost of other media, one of the exceptions is Beer.
AdViking would suggest that is probably due to the restrictions on what type of ads can run on the big search and display networks and so this means that those in charge of the marketing budgets [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&blog=2808699&post=144&subd=adviking&ref=&feed=1" />]]></description>
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			<media:title type="html">simonbaptist</media:title>
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			<media:title type="html">Digital Empty for Beer Marketing?</media:title>
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		<title>Note to Google: You Can&#8217;t Please Everyone!</title>
		<link>http://adviking.wordpress.com/2008/04/10/note-to-google-you-cant-please-everyone/</link>
		<comments>http://adviking.wordpress.com/2008/04/10/note-to-google-you-cant-please-everyone/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 15:29:26 +0000</pubDate>
		<dc:creator>johnergo</dc:creator>
				<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[Trademark]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=47</guid>
		<description><![CDATA[AdViking notes that Google has just backed down on it&#8217;s full &#8216;Trademark Protection&#8217; policy in the UK. It had previously allowed brand owners to block anyone advertising on their keywords or using their brand names in their adverts. Google claims that because this change of policy only affects keywords and not advert copy, it will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&blog=2808699&post=47&subd=adviking&ref=&feed=1" />]]></description>
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