What’s Hot on A Fuller View

Over on sister site A Fuller View, here’s some of the recent posts that have been generating a lot of interest:

• Microsoft Builds a New Mouse Trap – its called BrowseRank
• A New Universal Search Engine – Cuil (’cool’) launches
• Where there is Smoke, Fire is FAST to Follow
• A New Local Search Site in Ireland – ireland.com relaunched

Over on A Fuller View

Couple of decent ad related posts worth checking out over on sister blog A Fuller View:

• Hard Times Ahead for Google? – well maybe – how will Google fair in a recession?
• Über Clickers Distort Click-Rates – interesting study on super clickers andthe impact on CTR

Have a great weekend – more next week for sure.

Useful and Interesting Blogs

Here is a small and only partial list of interesting and sometimes useful blogs covering the digital advertising space.

• A Fuller View – UK based but with an global view
• Buzzmachine – from a professor of journalism in NYC
• Screenwerk – from Greg Sterling with a focus on local advertising
• John Battelle - all about search baby
• Micropersuasian - with a list of more good blogs

What blogs do you read and find useful in the digital advertising space? Please let us know.

What is AdViking about

AdViking is about the digital advertising industry, though may bleed into other slices of life as well.

At this point, the contributors are Simon Baptist and Dylan Fuller.

Simon works for FAST – soon to be Microsoft. Specifically, he’s been Product Manager for their search and contextual advertising platform called AdMomentum. Check out his LinkedIn profile for more.

Dylan works for Microsoft as Head of Product, EMEA for the Advertiser and Publisher Solutions. Dylan is also the writer of A Fuller View.

This means, we spend a lot of time thinking and talking about digital advertising, including PPC, paid search, search marketing, display advertising, local search, mobile, etc, etc. and so this blog is to be an outlet for these thoughts.

Why we’re starting this blog…

Yet another new blog on the blogosphere!