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		<title>AdViking &#187; ROI</title>
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		<title>Microsoft Continues Push to Defend Value of Display</title>
		<link>http://adviking.wordpress.com/2008/09/25/microsoft-continues-push-to-defend-value-of-display/</link>
		<comments>http://adviking.wordpress.com/2008/09/25/microsoft-continues-push-to-defend-value-of-display/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 21:12:35 +0000</pubDate>
		<dc:creator>dylanfuller</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[engagement mapping]]></category>
		<category><![CDATA[engagement marketing]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=344</guid>
		<description><![CDATA[It may appear at times that the AdViking crew are a bit all over the map in terms what we blog about and what we champion &#8211; direct response, conversational marketing, ppc, branding, display, search, etc. All I can say is this is healthy &#8211; debate and dialog is a good thing, I don&#8217;t need to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&blog=2808699&post=344&subd=adviking&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Beer Money Missing from Digital</title>
		<link>http://adviking.wordpress.com/2008/07/16/beer-money-missing-from-digital/</link>
		<comments>http://adviking.wordpress.com/2008/07/16/beer-money-missing-from-digital/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 16:48:43 +0000</pubDate>
		<dc:creator>simonbaptist</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/2008/07/16/beer-money-missing-from-digital/</guid>
		<description><![CDATA[
Across the board, digital ad spend is growing at the cost of other media, one of the exceptions is Beer.
AdViking would suggest that is probably due to the restrictions on what type of ads can run on the big search and display networks and so this means that those in charge of the marketing budgets [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&blog=2808699&post=144&subd=adviking&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Software Company Drops AdWords &#8211; replaces with charity program</title>
		<link>http://adviking.wordpress.com/2008/06/18/software-company-drops-adwords-replaces-with-charity-program/</link>
		<comments>http://adviking.wordpress.com/2008/06/18/software-company-drops-adwords-replaces-with-charity-program/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:01:35 +0000</pubDate>
		<dc:creator>dylanfuller</dc:creator>
				<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://adviking.wordpress.com/?p=95</guid>
		<description><![CDATA[      We love this story up here at the AdViking stronghold. Jama Software &#8211; makers of a web-based project management app called Contour &#8211; are ditching Google AdWords in favour a viral PR led marketing strategy or &#8220;social public relations strategy.&#8221; ReadWriteWeb have lots of details and good info about this on their post (RWW). There is also [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adviking.wordpress.com&blog=2808699&post=95&subd=adviking&ref=&feed=1" />]]></description>
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