Useful and Interesting Blogs

12 February, 2008

Here is a small and only partial list of interesting and sometimes useful blogs covering the digital advertising space.

What blogs do you read and find useful in the digital advertising space? Please let us know.

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Mobile World Congress in Barcelona – Initial Thoughts

11 February, 2008

I am at the MWC in Barcelona for the next couple of days with FAST. It’s my first time attending and I am looking forward to getting into the deep end of Mobile.

We are presenting Active Mobile, which at the heart is where we start to mashup ads (AdMomentum) and recs (Recommendations) to bring to bear a compelling suite.

Still, have to admit I am excited by some of the – so far, the cloth bag for a Chinese company and red puffers are on the list.

Also, we now have invites to the Microsoft party tomorrow night at Hotel Arts.


What is AdViking about

8 February, 2008

AdViking is about the digital advertising industry, though may bleed into other slices of life as well.

At this point, the contributors are Simon Baptist and Dylan Fuller.

Simon works for FAST – soon to be Microsoft. Specifically, he’s been Product Manager for their search and contextual advertising platform called AdMomentum. Check out his LinkedIn profile for more.

Dylan works for Microsoft as Head of Product, EMEA for the Advertiser and Publisher Solutions. Dylan is also the writer of A Fuller View.

This means, we spend a lot of time thinking and talking about digital advertising, including PPC, paid search, search marketing, display advertising, local search, mobile, etc, etc. and so this blog is to be an outlet for these thoughts.


Why we’re starting this blog…

8 February, 2008

Yet another new blog on the blogosphere!