On the back of the SXSW Mark Zuckerberg interview and the interesting macro movements around the future of social media advertising, it seems that Time Warner provides further validation to these trends and have acquired, considered by many the #3 player, Bebo for AOL.
AdViking’s early take is that by adding the additional platform and traffic to what they have all ready, AOL has some very interesting pieces in play and with their Platform A advertising stable they have a unique opportunity to be at the forefront of what happens next. Especially, if we consider that Zuckerberg considers that the solution to social media advertising isn’t going to be found in the next couple of years but decades.
The coverage has ranged from:
- What did they actually buy crunching of the financials at Boomtown?
- BuzzMachine is downright pessimistic at the thought of AOL crushing another WWW innovator
- Financial Times: A very good deal based on benchmarking against the prices for MySpace and Facebook