UK Online Ad Spend Predicted to Out Pace TV in 2009

The IAB released their 2007 UK online ad spend study yesterday – the full PR is here. Two very interesting points from study included how the UK was ahead of online spending targets (gowing 38% to capture 15.3% market share) and is now predicted to pass TV in 2009. This is not a surprise to AdViking but still very significant.

To grow 38% from £2 billion to £2.8 billion is a very powerful performance, and with 16% share of media spend, the UK is head and shoulders above all other major world markets. It’s clear marketing directors now recognise the value of online to drive their business, and more and more are using rich media and video to build their brands, just as they do on TV.  – Guy Phillipson, Chief Executive, IAB

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: