Well, as we all know Yahoo! and Google announced a new deal around paid search yesterday. Lots and lots of coverage and analysis on TechCrunch, here and here, and SAI here. What strikes us at AdViking late on a warm weekend afternoon is that if you dig into the deal [read this one!] it really looks like the CEO and other senior executives at Yahoo must really hate Microsoft. You might even think they look pretty desperate and we are not talking about desperate house wives (that at least would be fun to watch).
Don’t get me wrong, we are fans of Yahoo and I’ve been using the site for more than a decade. But if this deal isn’t letting the fox right into the hen house then there is obviously things we’re not bale to see from up here in the land of the viking. I guess we can look at this as the end of web 1.0 and the day Yahoo as they become essentially an affiliate to Google (much like AOL). We also think there must be a host of legal and regulatory problems that lie ahead for G and Y.
Now the really interesting thing is what will other big publishers and content owners do? And is this day that a new online advertising war started?
We need to go back to the fort for awhile to ponder this but in the meantime we are going to re-read the Blog Maverick’s post on one way possible to beat Google and also think some more about how great brands (both advertiser and publisher) like to work together (we’ll start be re-reading some post such as this one from JB – The Rise of Independent Media Brands Online). Enjoy the rest of your weekend!