Apple iPhone Apps Launches Ad Networks

Apple iPhone Hype Creates New Ad Networks

While reading up on the iPhone 3G and App Store launch, AdViking came across the PR post on RRW about Medialets and then a Silicon Alley piece on Apple iPhone Apps With Ads: A Risky Bet that listed a couple of other networks AppLoop, Pinch Media and PurpleTalk.

AdViking can only see blood on the floor here.

Media buying is in opportunity overload and so with yet more channels being opened to a relatively small audience, AdViking doesn’t really see how any of these companies have a long term future.

The only real chance for success is for one of these companies to get in the commanding position by securing the top app developers and therefore audience quickly, otherwise it will be too late as the established networks come into their turf.

And as AdViking doesn’t believe the browser vs. application differentiator being put forward, as Venture Beat says:  Mobile ad company Admob is about to mint money.


2 Responses to Apple iPhone Apps Launches Ad Networks

  1. […] Apple iPhone Apps Launches Ad Networks – blood on the carpet for sure in this space… […]

  2. dylanfuller says:

    Nice post. I agree there is going to be a blood bath in the mobile ad space – in all forms: apps, browsers, sms, mms, ebooks, enews, pdfs, podcasts, videos, etc etc. The future of how people consume vast amounts of media is all about mobile – say good buy to mags, newspapers and whole host of other off line media in the next 10 years. But first there is going to be a battle and a war.Hey, GYM please meet Apple, Nokia and others – let the games begin… 🙂

    I am looking forward to when Google enters the fray BIG time with Android:

    And lets not forget that Nokia has been playing pretty well in this space for awhile now:

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