Social Media – A PR Minefield?

AdViking came across the story about how in Canada Corporate Craziness Gets the Ice Cold Beer Guy Fired, which is all about how a beer vendor at the Toronto Blue Jays stadium got fired for not checking ID of a mystery shopper from his employer who was of age.

But that’s not the real story, what is that fans of Wayne McManhon are using the tools available to them in the Web2.0 era and have started a Facebook group (15,954 member at writing) and started more formal action at PetitionSpot to get ARAMARK to hire the cult Ice Cold Beer Guy his job back.

This reminds AdViking about the Diet Coke + Mentos videos on YouTube and how Mentos embraced things heavily while Coke went the other way.

Now that everyone is a content producer and there are a heap of tools to quickly marshall forces, AdViking states the obvious in saying that PR folks really need to get their game on otherwise they will feel the bite of the consumer.

What’s then therefore interesting is to extrapolate this to the wider digital advertising field and suggest that there’s plenty of gold in those social media hills but no-one is really on top of the best way to mine it.

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