Microsoft Announces Live Search Deal With Facebook

Facebook

AdViking actually thinks that with all the news breaking in the industry at the moment it’s probably just easier to move to micro-blogging…might look into how to pull Twitter into WordPress.

Anyway, during Analysts Day in Redmond, Microsoft announced that it would be providing Live Search and Ad Center ads in the SERP to Facebook.  Deal is only for the US site.

Facebook currently doesn’t offer a web search so no real idea of what the volumes will be.  What’s interesting is that  Facebook will be getting the API to then build layers on top, kind of like a bespoke BOSS for one the high traffic Publishers.

It’s also pretty nifty when you consider the Powerset purchase by LiFacebook Friends Mash Search?ve…think semantic mashup with a decent index and heavy, I mean heavy social graph clickstream influencing of the results.

AdViking asked UK social media pundit and Facebook Developer Garage London host, Toby Beresford for his comment:

I think Search is really important addition to the Facebook experience. It’s just too difficult to find stuff at present.
What’s most interesting for me is their opportunity for more sophisticated searches, along the lines of that envisaged by the semantic web, find me the John Smith who is a lecturer at Kings College for example. Or perhaps all brand pages for cinemas near where I am now that are showing The Dark Knight…

Seems like AdViking and Toby are on the same page here and let’s hope for some exciting revolutions of the Search flywheel on the back of this deal.

Advertisements

One Response to Microsoft Announces Live Search Deal With Facebook

  1. […] is this hitting Search Engines at all?  (If yes to 2. then the Live Search / Facebook deal could be quite a […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: