Facebook currently doesn’t offer a web search so no real idea of what the volumes will be. What’s interesting is that Facebook will be getting the API to then build layers on top, kind of like a bespoke BOSS for one the high traffic Publishers.
I think Search is really important addition to the Facebook experience. It’s just too difficult to find stuff at present.
What’s most interesting for me is their opportunity for more sophisticated searches, along the lines of that envisaged by the semantic web, find me the John Smith who is a lecturer at Kings College for example. Or perhaps all brand pages for cinemas near where I am now that are showing The Dark Knight…
Seems like AdViking and Toby are on the same page here and let’s hope for some exciting revolutions of the Search flywheel on the back of this deal.