Communications is one description of what marketing agencies are supposed to excel at. Getting the right message to the right people at the right time. Selection of medium and then targeting your audience, reducing wastage… you know this stuff, right?
Better check and see if your HR department knows it, or gets it. Adviking feels nothing but pity for all concerned here, as it’s a horrible mistake to have rubbed in your faces, but boy oh boy must those folks down at Carat be feeling squrimy.
Turns our their HR sent out a message to ALL EMPLOYEES (instead of the senior managers only) advising them how to communicate the forthcoming round of redundancies to their staff and to their customers. Oops.
Yet more evidence that email should be a targeted medium. Adviking wonders if this was merely a post-modernist approach to internal communications, but is scratching his head trying to work our what the hidden message might be.