Microsoft New Advertising: Subtle or just Bad

This week has seen the Vista ad with Jerry Sienfeld and Bill Gates hit the airwaves.

There’s been a bit of debate about how Microsoft got the confirmed Mac extremist Sienfeld to appear ($10 million probably helps) but AdViking thinks that The Silicon Apartment is probably closest to the mark.

The ad follows the Mojave Experiment where people thought they were testing the next OS from Microsoft where in fact it was just Vista.

These campaigns are the first coming out of Crispin Porter + Bogusky, the agency that was hired to make Microsoft hip.  Again, you can find plenty of negative coverage of the ads and AdViking isn’t quite sure what to make of it all, is it really suble and  CP+B are geniuses or is all just really really bad advertiing.  Current thinking is:

Forget really if they are good or not, the reality is that people are talking about Microsoft ads, so that’s got to be good…especially if you think the typcial chats are going:

  • Mojave ad:  It’s a trick ad about Vista being better than people think
  • Sienfeld ad 1:  It’s so random, barely funny and why aren’t they talking about Vista
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