Lies, damned lies and the bloody obvious

Statistics. Can’t live with ’em, can’t choose between coffee and tea without ’em.

Our survey said...

Marketers and politicians live or die by what stats we can dig up to prove our most spurious points. We’ve even developed a sense of humour, occasionally, about them, like in the old Guinness ads that proclaimed that 86% of statistics are made up on the spot.

But I couldn’t help but scoff at the statement-of-the-bleedin’-obvious that just hit my inbox from MarketingSherpa.

They’ve done a survey!

And guess what: it turns out that “online marketers who think e-mail effectiveness is increasing have a much different approach to budgeting than those who tink the tactic is becoming less worthwhile.”

Well thank heavens we know this now.


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