Dead Wood: New York Times Offers Web Advertisers Free Slots in the Paper

Mashable wrote about the New York Times providing free space in the paper edition to people advertising in the online job section.

Very interesting and yes, there’s some discussion around the why and how for this but this isn’t anything knew (heard the same story last year at a German Computer Weekly type of magazine.)  what is new to AdViking is that a big brand is making this move.

This is for sure a theme to watch develop.  Digital Advertisers Get Free Paper Ads & Paper Only Advertisers Pay a Premium?

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