Google Shutters Lively

Sad Lively Avatar

Google has announced they are closing their foray into virtual worlds, Lively.

On the surface it’s somewhat surprising news at it was only launched in July this year but talk across the blogosphere is that Lively hasn’t lived up to expectations. 

From looking quickly at Google Trends (with comparisons to imvu.com, clubpenguin.com and secondlife.com) it’s glaringly obvious that something wasn’t working here. 

Google Trends- lively.com, clubpenguin.com, imvu.com, secondlife.com_1227183027433

What’s of particular interest is that Lively.com is considered a blazen knock-off of imvu (apparently Google tried to buy the company and then when that failed, Google peeled off an imvu founder to lead the Lively project.)

As Jack Schofield wrote

Ahem, isn’t that the sort of thing Microsoft is supposed to do?

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