Google May Have Changed the Search Game (again)

AdViking is learning not to be to effusive about the efforts coming out of Google Labs but if the SearchWiki approach gets traction then I think they have done it again.

More details below but basic premise is that someone with a Google account can control their results set now by ranking, removing, adding notes and see what changes other users have done.

If this gets traction then this could be really big.  Think about all the additional data that Google is gathering here to improve their search results.  Forget semantic or the team of paid editors they have running, this is pure crowdsourcing.

By that, let’s say a search for Good Coffee brings back 10 results.

Of those 10. 2 people don’t bother to do anything.  8 changes things around.  Let’s just say that 5 people remove Starbucks from the top 10 list here…well than naturally this is a worthwhile improvement to be considered by Google.

Man, imagine what this is going to do to SEO.  And this quickly could rise to a whole new way of gaming the system…

RWW asked the Inventor of the Wiki what he thought and amongst other things, he says this:

They are going to get a lot of data. They obviously have the ability to wield information, let’s just hope that we will all benefit. I don’t think it’s obvious that we all will benefit – but I guess I have enough trust in the behavior of a large number of people.

For sure one to ponder, play around with and see what the impact is.

Here’s what they say about it:

Customize Your Search Results with SearchWiki

Google users now have more control over their search experience, thanks to our newest addition to Google Web Search: SearchWiki. With this new set of features, users can add, delete, re-sort or comment on search results for any query, to create a set of search results that’s customized just for them.

Just do a web search when logged in to your Google account, and check out all the new tools that are available. Now you can reorder results so that the site you prefer always appears first, delete a link from the search results that seems out of place, add a url so your favorite site always shows up for that search, or post a comment so you can remind yourself about a page’s content or provide recommendations to other users doing the same search.

These notes will only affect your search results pages and do not impact the ranking for other users when they search on Google. But to see even more information about what other users think about a search, check out the “All notes for this SearchWiki” link, which lets you see an aggregated view of which pages have been moved up, deleted or added, as well as the comments users have added for specific sites.

Here’s a video of it in action

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