Problems With Google AdSense?

In the wake of Mumbai, the reaction from the digital realm has been expectedly huge.

One example is the #Mumbai tag used on Twitter.  As the FT says Twitter turns serious amid India terror.

One thing that has been a bit of a shock was a surprising rookie mistake from Google.  That is, AdSense was displaying ads for Terrorism against content about the attacks.

Google AdSense Showing Terrorist Ads

© Sanyam

I call this as a rookie as this is a basic use case that needs to be covered by any contextual ad engine.  If something as obvious as this has happened, then it must put a deep question of doubt about the quality of the ad to content matching with AdSense.

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