Online Ad Spend Still Projected to Grow in the UK

19 December, 2008

money

The predicted growth on online ad spend – reported by NMA and the Telegraph–┬áin the UK is a glimmer of positive news in the light of all the other economic and credit turmoil. Even with 2009 shaping up to be a very tough year and growth predictions now lower, overall online should still be up year on year. AdViking agrees that majority of this growth will be search and performance display based (ie, a focus on DR = direct response). We also think that web video should start to pick up in the second half of ’09.

Advertisements

Google Sells SEM Division to Publicis

11 August, 2008

As noted earlier this year in AdViking, the news that Google have sole their search engine marketing division (formerly called Performics and Dart Search) is not a surprise, but is another savvy move by Google. Publicis Groupe will acquire business in a deal expected to close in Q3, not a lot of other details were available. This is a good move as it helps keep Google nuetral in the SEM space and avoid conflicts of interest in this space.