Online Ad Spend Still Projected to Grow in the UK

19 December, 2008


The predicted growth on online ad spend – reported by NMA and the Telegraph–┬áin the UK is a glimmer of positive news in the light of all the other economic and credit turmoil. Even with 2009 shaping up to be a very tough year and growth predictions now lower, overall online should still be up year on year. AdViking agrees that majority of this growth will be search and performance display based (ie, a focus on DR = direct response). We also think that web video should start to pick up in the second half of ’09.