Oodle & MySpace Launch Social Classifieds

28 July, 2008

MySpace Classifieds

Powered by Oodle

On the back of the Walmart deal, Oodle have announced they will be powering the Classifieds on MySpace.

AdViking thinks this will be a pretty interesting partnership to watch, in particular to see if a classifieds experience sticks well to the MySpace demographics and on the back of that extrapolate to the meta-theme of social media and classifieds.

MySpace did have something in place before but outsourcing this monetisation opportunity to and up and coming and hungry pure-play classifieds like Oodle looks like a smart move.

Free Online Classifieds - MySpace Classifieds_1217282931173


Is Microsoft Becoming More Aware of Publisher Conflict?

13 June, 2008

AdViking has noted that Microsoft has recently announced the closing down of Live Expo, it’s Classifieds play and believes this is a good sign.

Live Expo Closing Down Message

AdViking knows of nothing from it’s insider position but would like to suggest that the Live Expo deadpooling could be some proof that the aQuantive folks are shifting the dial towards Microsoft being more open to Publisher’s complaints around conflict within the channel.

That is, obviously aQuantive was heavily Publisher-centric and so from over the years of hearing about battles with MSN, Hotmail, etc. AdViking would like to suggest that this issue is getting airplay inside of Microsoft.

Reason for thinking this is that a Classifieds site is going to compete against the Publishers own offerings and they have enough of a battle with Cragislist, Oodle, eBay, etc..and so by dumping Live Expo, Microsoft is giving Publishers another reason to sit down at the table to  talk about the Advertising stack and the value it can bring to the Publisher eco-system.


Vertical Zoom – First Impressions are Often Right and Local Search Summit

22 May, 2008

AdViking has now had time to mull over first impressions from the International Classifieds Media Association General Meeting in Brussels last week and has decided that those first thoughts written in the early morning while waiting to board a flight back to the UK were pretty spot on.

Saying that, AdViking does want to also suggest that you have a look at LocalOnliner.  Especially as Peter has some interesting thoughts and was coming to Brussels on the back of Kelsey’s Drilling Down on Local conference, including sharing some of the musings of the Don of Vertical, Rich Barton.

Which reminds AdViking that it’s less than a week until the Local Search Summit in Oslo.  This is an invite-only session between various non-competitive Publishers who are at different stages of deploying a Local Search strategy.  The agenda is packed for two days of knowledge sharing, networking and blue sky thinking and should finish off the Vertical Zoom nicely.


Vertical Zoom – Early (morning) Thoughts from ICMA

16 May, 2008

Some of AdViking’s first thoughts from the ICMA General Meeting in Brussels.

The Publishers as a whole get that Print is in decline, Online is growing and they need to ramp up their online strategies. Though, AdViking is sure they would love to have the growth in Print that India enjoys!

Only a few, seem to understand that a good Monetisation strategy is fundamental to their success and now’s the time to do it. A lot less questions than the B2B folks about why don’t I just partner with Google and that’s my online strategy.

It’s a mixed bag on those Publishers who also get that Search is critical. Which is strange if you think that for Classifieds, how can they be anything but Search (even if they have put together a taxonomy driven approach – that’s still Search).

The future is about vertical, niche sites that share an underlying common platform (e.g.: Search).

In general, everyone is a bit brow beaten by the success of Schibsted and are looking for someone else to proof out what the Norwegians are saying.

It’s not a huge jump anymore for the Publishers to think about joining forces with non-competitive Publishers in their markets to band together for some sort of network play.

Phrase capture: Monetisation is fundamental. Mapping is Key. Some believe they are in the position to mimic Directories and become SEMs to their advertisers. MOBILE is key – especially for untethered countries (e.g.: India) – though no-one gave truly compelling reasons to accept the channel.

Tag capture: Synergies for assets. Utilise high performing. Explore under performing.

All in all, a much more upbeat and dynamic event compared to the B2B one. Go get them Classifieds.