Google Waves Yahoo “Google-bye…”

6 November, 2008
Exit Stage Right?

Exit Stage Right?

So, the mega ‘deal’ that Yahoo! struck with Google to get Microsoft off its back has backfired, or if not backfired, at least ‘back-burnered’. Adviking is not one to miss a chance to get on a soapbox, however before we crack open the bubbly  and mull over anti-trust issues of market dominance… we can’t help but feel, regardless of press releases and articles to the contrary, that it leaves Yahoo! on the sidelines and Google smirking at the flimsiness of the competition.

Will Microsoft return to the table? They envy the Yahoo! search traffic for sure, but as Social Media starts to gain more leverage and prominence, will Yahoo! properties lose their lustre somewhat? Their mail app is generally considered to be class-leading (much to Google’s chagrin), but what else have they got?

We can’t help but feel that this will be the case… Google got the Yahoogle out of there and has abandoned ‘Junior’ and, for all the credibility Jerry Yang has left, it can only be a matter of time before there are more movements in this space.

As always, we’ll be watching. In a few years will Yahoo! be Ya-who?


It Would Be Funny… If People Weren’t Buying It!

29 July, 2008
How To Get Top of Google

How To Get Top of Google

Just thought I’d share the latest ‘classic’ with you that arrived in my inbox…

“Place Your Website Billboard at the Top of Google, Yahoo and MSN”

Well, if that isn’t an invitation to take a look at something, then what is… so I clicked on Web Banners Online to see what it was all about. And, indeed, it’s true, they CAN get your website placed at the top of any of these search engines.

Except, no-on will see them, because no-one knows about Web Banners Online… and certainly Google, Yahoo and MSN have not signed and exclusivity ‘deal’ with this business. In fact, they’ll probably send a link to show you how you would appear if someone came across their website.

The business (note I’m using a ‘no follow’ link used above just to make sure that I’m not giving it any credibility or value) of tricking unsuspecting business is proliferating online. I have one every week in my inbox… ‘get top listings by buying my e-book’, ‘Get a free website (did we mention shared hosting of £250 per month)’, and the sad thing is that people are being parted with cash by believing what they see.

So what’s the solution… I think we need to ‘out’ these businesses and practices for what they are… How we go about achieving this is an entirely different matter. Any thoughts?

Another time I’ll tell you about the business that can get you top listing in Google in just 10 minutes… and how you can make them pay for it!