10 April, 2008
It’s heating up to end game as there’s plenty of moves on the potential purchase of Yahoo! by Microsoft.
To AdViking the way Yahoo is going about it is a reminder of Wargames and at this point Jerry Yang is making sure that no-one will win, especially his shareholders which they can’t be happy about.
The big three moves are:
- WSJ reports that Time Warner and Yahoo are close to making a deal for AOL (minus the access business) to join Yahoo
- Yahoo have announced they are going to run a two week trial to run AdSense ads
- New York Times reports that News Corp. may have flopped over to joining the Microsoft bid
AdViking thinks the last one as being the most interesting. If you have a combined Yahoo, News Corp and Microsoft then you have a truly viable alternative to Google in the digital ad space and this then creates opportunities through out the digital advertising ecosystem. e.g.: for technologies like OpenX; indy ad networks like adconion; or indy publisher networks like Federated Media.