Why Yahoo! Has “Search Marketing Madness”?

23 January, 2009

Is there a Comedian in the house?I know I’m not the only one, as I have seen many posts like this: Yahoo! can now change…

“Are Yahoo! now so hard up that they have to add keywords to the accounts of their advertisers.”

Or this: Yahoo! gives itself permission…

“This is kind of like a fast food restaurant going into your burger after you’ve take a bite…”

ONCE BITTEN, TWICE SHY

Too true… and I had a chunk bitten out last month on a campaign I run for a popular site. I was just updating my campaigns and I saw that several files had been uploaded and ‘approved’. Yet I only update via the web-based service as their download/upload process is worse than clicking through the pages (hefty note to Yahoo! – you want me to put more than one ad up? then YOU make it easy for me to do so!!). So, how did these files get there?

You see, the truth of PPC is that they WANT you to focus on CPC and CTRs rate because that’s how they earn their juice. So Yahoo’s actions are all about increasing clicks by ‘improving’ ad copy and keyword range.Silly Save Message

I expect they had a meeting in Yahoo! towers and decided that all their clients were cretins and were deliberately ignoring that pop up that they’ve had for over a year now which deliberately hides the ‘save’ button with this message (look right).

No, I have seen it many, many times but I am not going to put another ad up because I use Google to optimise my ad copy because they have all the traffic to test effectively and their system is so much more user friendly than Yahoo’s. Simple, really.

Generously, Yahoo! gave me a refund. I explained to them on the phone that whilst they can provide me with the service, I did not request or authorise these changes and should they continue to do so I just wouldn’t bother with their system.

A ONE-WAY ROAD TO TERMINATION
But it still confuses me… why does Yahoo! go about their business in such a cack-handed way? Fair enough Google and MSN also offer assistance in optimisation – but it’s on request and always as a test.

Well, the truth of the matter is that I don’t know the answer to this, but I will vote with my feet and if I see them messing around again, I will shut it down. Any advertiser knows that they need to sign off the creative and campaign. Yahoo! please step down and visit the real world. Please.


It Would Be Funny… If People Weren’t Buying It!

29 July, 2008
How To Get Top of Google

How To Get Top of Google

Just thought I’d share the latest ‘classic’ with you that arrived in my inbox…

“Place Your Website Billboard at the Top of Google, Yahoo and MSN”

Well, if that isn’t an invitation to take a look at something, then what is… so I clicked on Web Banners Online to see what it was all about. And, indeed, it’s true, they CAN get your website placed at the top of any of these search engines.

Except, no-on will see them, because no-one knows about Web Banners Online… and certainly Google, Yahoo and MSN have not signed and exclusivity ‘deal’ with this business. In fact, they’ll probably send a link to show you how you would appear if someone came across their website.

The business (note I’m using a ‘no follow’ link used above just to make sure that I’m not giving it any credibility or value) of tricking unsuspecting business is proliferating online. I have one every week in my inbox… ‘get top listings by buying my e-book’, ‘Get a free website (did we mention shared hosting of £250 per month)’, and the sad thing is that people are being parted with cash by believing what they see.

So what’s the solution… I think we need to ‘out’ these businesses and practices for what they are… How we go about achieving this is an entirely different matter. Any thoughts?

Another time I’ll tell you about the business that can get you top listing in Google in just 10 minutes… and how you can make them pay for it!