After the disaster that was Beacon, Facebook have announced they are continuing to pioneer the pathway to understanding how to monetise social media with testing of ‘Engagement Ads’.
Basically, it’s a new ad format that allows users to comment, become a fan and give gifts.
Forrester Analyst Jeremiah Owyang, has a thoughtful look at what ‘Engagement Advertising’ Means to Brands.
AdViking likes this because even though it will probably fail at least they are trying to innovate and take advantage of being the #1 social network in the world.
Though AdViking has to say this is all great and exciting the real news of late from Facebook and what’s going to deliver a heap of money to the coffers is that the alcoholic beverage industry can now advertise on Facebook! This will be one sure way to increase the problem of the lack of beer money in digital.