Facebook Trials ‘Engagement Ads’

22 August, 2008

After the disaster that was Beacon, Facebook  have announced they are continuing to pioneer the pathway to understanding how to monetise social media with testing of ‘Engagement Ads’.

Basically, it’s a new ad format that allows users to comment, become a fan and give gifts.

Forrester Analyst Jeremiah Owyang, has a thoughtful look at  what ‘Engagement Advertising’ Means to Brands.

AdViking likes this because even though it will probably fail at least they are trying to innovate and take advantage of being the #1 social network in the world.

Though AdViking has to say this is all great and exciting the real news of late from Facebook and what’s going to deliver a heap of money to the coffers is that the alcoholic beverage industry can now advertise on Facebook!  This will be one sure way to increase the problem of the lack of beer money in digital.

Beer


Facebook World’s Largest Social Network

22 August, 2008

Following on from the news that Facebook is growing unbounded in the UK, comScore has released data that shows this being a global phenomenon and Facebook is #1 of the social networks.

What’s also interesting is that this growth as been fuelled by Europe and the rest of the world with North America growing at a fairly flat 38% y/y.

This is particularly interesting to AdViking as you can then correlate this to advertising spend of country and can see that a lot of innovation in social ad models will be coming from Europe.