Beer Money Missing from Digital

16 July, 2008

Digital Empty for Beer Marketing?

Across the board, digital ad spend is growing at the cost of other media, one of the exceptions is Beer.

AdViking would suggest that is probably due to the restrictions on what type of ads can run on the big search and display networks and so this means that those in charge of the marketing budgets have too work hard for ROI…which as we know is something that most Marketers like to avoid doing.

Once video and the like grows as part of the digital spend, then we’ll see a natural transition of the budget.

Still, that doesn’t mean a few smart marketers aren’t taking advantage of the new channels open for them.  e.g.:  Having an European focus means that AdViking missed the whole ‘dude’ Bud Light ( (Light beer isn’t really an option this side of the Atlantic) campaign and only through the glories of YouTube have we been able to catch up:

On second thought, as the future is niche and vertical, then there’s a big gap open to consolidate the alcohol spending into one new network, giving the  opportunities for Publishers like BeerViking to have a more natural advertising to user fit.

Post-Script: And then AdViking comes across the news that Carling has the #1 free game application for iPhone with their iPint game.  My apologies to Nic Young, director of marketing communications at Carling and their partners at Beattie McGuinness Bungay and Illusion Labs for the comment about Marketers not wanting to work for ROI…seems that some of them do.

Post-Post-Script:  Apparently the iBeer guys are suing the iPint guys.

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Online DIY Video Ad Space Heating Up

16 June, 2008

We love it when the summer starts to get hot up here in the north. Its also nice to see that another DIY video ad start-up is getting more money to burn in the race to make video ads available to everyone and their dog (trust us dogs, cats and even vikings all need more video  in their ads). Ads are good. Ads are fun – dude. Mashable has a sweet piece on the news that Jivox gets $10.7 million just got more funding to add to the overall global warming in this ad space  – so please read it. 🙂


ISP Advertising Moves, Google Video Ad Push

22 February, 2008

Two interesting moves in the online ad space to note.

  1. The ISPs are waking up and trying to get in on the advertising pie – check out – ISPs Get into the Ad Game – over on Screenwerk.
  2. Google has started another and probably wider push on video ads for AdSense. Check SEL and on the AdSense official blog.