Apple iPhone Apps Launches Ad Networks

While reading up on the iPhone 3G and App Store launch, AdViking came across the PR post on RRW about Medialets and then a Silicon Alley piece on Apple iPhone Apps With Ads: A Risky Bet that listed a couple of other networks AppLoop, Pinch Media and PurpleTalk.

AdViking can only see blood on the floor here.

Media buying is in opportunity overload and so with yet more channels being opened to a relatively small audience, AdViking doesn’t really see how any of these companies have a long term future.

The only real chance for success is for one of these companies to get in the commanding position by securing the top app developers and therefore audience quickly, otherwise it will be too late as the established networks come into their turf.

And as AdViking doesn’t believe the browser vs. application differentiator being put forward, as Venture Beat says:  Mobile ad company Admob is about to mint money.

Casual Gaming – interview with Mochi Media CEO

An interesting interview over on Fastcompany.tv with the CEO of casual gaming ad network company Mochi Media. AdViking is not sure we even know what ‘casual gaming’ is all about, but even though it may sound a bit rude 🙂 — its an interesting emerging area in the digital advertising ecosystem… Hey, we managed to get the words gaming, casual, emerging, ad network and ecosystem all into one short post. We would have included the video but wordpress is stripping out the embed code for some reason – so you can VIEW IT HERE.